PGPDD Entrance Exam

Welcome to your PGPDD Entrance Exam

Name
Business
Phone
Email
Copying vs Referencing. What is the difference between these 2 words from an artist’s or designer’s perspective? Can you share an example of each of how an artist or designer has landed up copying or referencing?
Design Thinking is all about finding a solution to an existing problem that is creative yet feasible. What would be that one problem in the world you would like to fix and suggest a creative solution too?
The End or The Mean. Which one is most important for you at a personal level and why?
Your social media feed is usually cluttered with posts. Why do you think some posts grab your attention more than the rest? Give us at least 5 examples of posts with what works for them and an explanation.
If you had to come up with a new alphabet in English how would it look and sound? Make a word using that alphabet and give it a meaning too
Here is a bizarre ad from 1960.



Make sense of it and defend it for its concept, art, and creativity.
From the stone-age to the digital age, design has come a long way. What do you think has changed and what has stayed constant, in terms of design/communication and why? Support your answer with examples.
If you were the client at weight watchers. Would you approve of this ad?



Yes / No? Why?
What product have you bought recently just because it was designed, communicated and marketed well? What appealed the most to you?
“Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs
Create a short write up on your perspective of this quote. Support your answer with examples
Airbnb was to come alive in a human form and have human traits, what 6 human traits do you think it would have and why?
The Google logo has evolved over the past few years. What do you think has changed from an aesthetic perspective? Be as detailed as possible in terms of choice of colors, fonts and anything else that matters.
OLA and Uber essentially serve the same purpose, help people travel from one place to another. Yet each app has its own experience and features. Can you audit the 2 and share your notes.
What’s the difference between a mobile app and a mobile website in terms of utility and look and feel? Support your answer with example(s)
Write a story which could include the object or the sound/unique quality/feelings/texture or any other attributes associated with any FIVE of these images below: