PGPDM Entrance Exam
 
(Note: You have 10 questions to answer in a span of 60 minutes.
You could reference the internet in case you wish to research a topic before you answer the question. However, the aim is to share your own perspective in each answer. IIDE holds the right to reject your application in case the essence of your answer is found to be inspired/copied from an existing source.)

 
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1. Read the question carefully. Select your answer
Blueberries cost more than Strawberries.
Blueberries cost less than raspberries.
Raspberries cost more than both Strawberries and Blueberries.

If the first two statements are true, the third statement is
2. A local florist wishes to attract more customers. Which marketing platforms (digital) do you think the shop should be used to grow business. Recommend at least 4 platforms and explain what kind of content would be posted on each platform.
3. If a means '+', b means '-', c means '×' and d means '÷', then 12 c 2 b 8 d 4 a 6 =?
4. Can you suggest 6 differences between how a user responds to the traditional form of marketing (eg. Print, TV, Magazine) vs how a user responds to digital forms of marketing (eg. Social Media Ads, Website, Emailer etc). Substantiate your answer with examples. (Word Limit: 500 words)
5. Which is your favorite content streaming platform and why are you hooked to it? Give at least 3 reasons to support your choice. (Word Limit: 300 words)
6. Read the question carefully. Select your answer and explain it in the comments box below.The following bar graph shows the percentage of total monthly income of five families A, B, C, D and E spent on food items and clothes every month. Half of the remaining amount is spent on other items and the other half is saved. Study the graph and answer the questions that follow.



If the total monthly income of each family is 18,000, which two families have the same amount of saving at the end of the year?

7. The following pie‐chart shows the percentage distribution of the expenditure incurred in publishing a book. Study the pie‐chart and answer the questions based on it.

If for a certain quantity of books, the publisher has to pay ₹30,600 as printing cost, then what will be the amount of royalty to be paid for these books? Show your work in the comments box below.

8. Given below are five sentences, labelled A, B, C, D and E. They are not in a meaningful order. Choose from the options given below their order which will make them into a meaningful paragraph:
  1. It has been happening for centuries, but the changes have become more extreme in the past few decades.
  2. In this delta of the Ganga, Brahmaputra and Meghna rivers, the sea is rising more dramatically than in other parts of the world, research shows.
  3. Known as the biggest carbon sink in South Asia, these mangrove forests are recognized as a world heritage site.
  4. The sight of the Sundarbans, the world's largest mangrove forest, straddling India and Bangladesh, is humbling.
  5. The tides in this 10,000 sq.km. swamp are so dramatic that about a third of the land disappears and reappears every day.
9. Identify and select the option that best fills in the blank(s) and completes the sentence given below.
Unlocking _______ mysteries of _______ brain means doctors must turn detective, collecting clues to make _______ diagnoisis.
10. Burger King shared the following content on Twitter and through a print ad on Women's Day:-Women belong in the kitchen. Fine dining kitchens, food truck kitchens, award winning kitchens, casual dining kitchens, ghost kitchens, Burger King kitchens. If there is a professional kitchen, women belong there.
But can you guess who is leading these kitchens these days? Exactly, only 24% of chef positions in America are occupied by women.
And this caused a backlash on Twitter, labelling the brand as sexist. What is your take on this episode? And how should Burger King now manage this backlash?

 

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