Recruitment Test

(Note: You have 15 questions to answer in a span of 120 minutes.
You could refer to the internet in case you wish to research on a topic before you answer the question. However, the aim is to share your own perspective in each answer. IIDE holds the right to reject your application in case the essence of your answer is found to be inspired/copied from an existing source.)

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1. After the launch of your brand, you intend to begin your first Digital Marketing Campaign and back it with high budgets to drive traffic to your website. You have also lowered your expected Conversions to 5% of all visits (traffic) to your website. At a Cost-per-click of Rs. 4, how much money do you need to spend on ads to clock a total of 100,000 transactions on the website. Expected traffic from non paid sources is 7,00,000 sessions. Assume zero bounce rate.Please support your answer with rough calculations on how you arrived at the same.
2. If the following ads were to be run on Facebook, suggest headlines & captions for all three of them.
3. Write a SMS copy to apply for IIDE’s 3 month Digital Marketing Course (Max 160 characters)
4. Why is the CPC of Ad 1 higher than that of Ad 2. Assume the targeting for both the ads is the same.
5. As we stand today, if we had to make an educated guess, the most popular Social Media Platforms could be in the following order. Facebook, Whatsapp, YouTube, Instagram, Tiktok, Snapchat, Twitter, LinkedIn, Pinterest, Quora Could you make a calculated guess on the popularity of the same platforms by 2022?Please back your answer with reasons.
6. A, B, C, D, E and F are ranked on the basis of their scores in a test.
  1. B scores more than A and F.
  2. E scores less than B but more than A.
  3. A scores more than D but less than F.
If C scores the highest, what is the rank of D?
7. It is said that out of every 100 times an ad is seen on Facebook, It will get clicked once. While out of every 100 times it is seen on Google search, it could receive more than 4 clicks. Why do you think an Ad on Google search is more likely to attract a click?Can you give an example of a product that is better promoted on Facebook and not apt for Google Search? And vice versa.
8. What is the Difference between a Landing Page and an Organic Page?
9. What are the 3 key traits a Digital Marketer should possess in 2021 and why? Which of these traits do you possess?
10. Who is the oldest among P, Q, R, S, and T if:
  1. S is younger than R
  2. P is younger than S but older than Q
  3. R is younger than T but older than S
11. Read the question carefully. Select your answer
Blueberries cost more than Strawberries.
Blueberries cost less than raspberries.
Raspberries cost more than both Strawberries and Blueberries.

If the first two statements are true, the third statement is
12. What would be the idle persona of an IIDE student who would buy the 11 month PG Course. Also, what kind of detailed targeting would you do for them on Facebook. (Do mention if you are narrowing or excluding certain audiences)
13. We have a budget of 10 lakhs a month for our 3 month digital marketing course which appeals more to undergraduates. How would you divide the budget on Google Search, Display, Video and Facebook. Support your answers with a reason
14. Assuming 40% students come from Facebook ads & 60% students come from Google Ads, IIDE needs 40 students in it’s March 2021 batch.For the same, the lead to student ratio is 4%, the landing page to lead ratio is 8% & the click to landing page ratio is 50%. Find the total budget needed for Google Ads & Facebook Ads separately if the CPC is Rs.125 & Rs.25 respectively. Also find the CPA (Cost per Acquisition) for Google Ads & Facebook Ads.Please support your answer with a reason on how you arrived at the same.
15. If a Facebook video ad is communicating the course deadline to people who have visited the course page, what campaign objective would you choose? Support your answer with a reason.

 

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