PGPDM Entrance Exam

PGPDM Entrance Exam

(Note: You have 60 minutes to answer 10 questions)

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Instructions

Answer any 10 of the 12 questions in a span of 60 minutes.

You could reference the internet in case you wish to research on a topic before you answer the question. However, the aim is to share your own perspective in each answer. IIDE holds the right to reject your application in case the essence of your answer is found to be inspired/copied from an existing source.

Q1) Read the question carefully. Select your answer and explain it.

The following bar graph shows the percentage of total monthly income of five families A, B, C, D and E spent on food items and clothes every month. Half of the remaining amount is spent on other items and the other half is saved. Study the graph and answer the questions that follow.
If the total monthly income of each family is 18,000, which two families have the same amount of saving at the end of the year?

A and E

B and E

A and D

C and E

Q2) The following pie‐chart shows the percentage distribution of the expenditure incurred in publishing a book. Study the pie‐chart and answer the questions based on it.

If for a certain quantity of books, the publisher has to pay Rs. 30,600 as printing cost, then what will be the amount of royalty to be paid for these books? Show your work.

Rs. 19,450

Rs. 21,200

Rs. 22,950

Rs. 26,150

Q3) Read the following and give the correct answer. Explain your choice.

A, B, C, D, 1 and F are ranked on the basis of their scores in a test.

B scores more than A and F.
E scores less than B but more than A.
A score more than D but less than F.
If C scores the highest, what is the rank of D?

4th

6th

5th

3rd

Q4) Study the diagram given below and answer the question. Please show the working of your solution.

In the given figure, triangle represents the students who appeared for Mathematics paper, rectangle represents the students who appeared for Statistics paper and circle represents the girls.

What is the number of girls who appeared for Mathematics but not Statistics Paper?

Q5) The movie Darlings had a number of brands visible within it. Here is a list of some of them.

Amazon
Kama Ayurveda Pvt. Ltd.
Veeba
Milton Kitchens
Whisper (by Procter & Gamble)
Eva (by TTK HEALTHCARE LIMITED)
Manforce (by MANKIND PHARMA LTD)
Daawat Rice (by LTFoods Ltd)
Amul (GCMMF)
SanDisk
Frooti (by Parle Agro Pvt Ltd)
KBC (by Sony)
24 Mantra (by Sresta Natural Bioproducts Limited)
Asian Paints
Tide (by Procter & Gamble)
VEGA Automobiles

We want to hear your views on which 5 brands in this list may NOT have benefited much through this collaboration. Please justify your answer. (in case you haven't watched the movie or are unaware of the brands mentioned below, please do some research before answering)

Q6) Indian youth spends approx 6 hours a day on their phone. Could you share 10 digital platforms that would most likely be on top of their list of favorite apps / websites to visit on their phones?

Q7) https://www.amazon.in/Cadbury-Fruit-Collection-Bluetooth-Rakhi/dp/B0B5RQK583?th=1 (In case the above link doesn't work, mentioned below is what you were expected to see).Cadburys is selling its Rich Dry Fruit box bundled with a Bluetooth enabled Rakhi at Rs. 618. We need your views on the pricing of this bundle (is it overpriced / underpriced / just right). Feel free to do your research and make logical assumptions where necessary.

Q7) https://www.amazon.in/Cadbury-Fruit-Collection-Bluetooth-Rakhi/dp/B0B5RQK583?th=1
(In case the above link doesn't work, mentioned below is what you were expected to see).
Cadburys is selling its Rich Dry Fruit box bundled with a Bluetooth enabled Rakhi at Rs. 618. We need your views on the pricing of this bundle (is it overpriced / underpriced / just right). Feel free to do your research and make logical assumptions where necessary.

Q8) After the launch of your brand, you intend to begin your first Digital Marketing Campaign and back it with high budgets to drive traffic to your website. You have also lowered your expected Conversions to 5% of all visits (traffic) to your website. At a Cost-per-click of Rs. 4, how much money do you need to spend on ads to clock a total of 100,000 transactions on the website? Expected traffic from non-paid sources is 7,00,000 sessions. Assume zero bounce rate.

Please support your answer with rough calculations on how you arrived at the same.

Q9) Name a movie/show strongly recommended by you on any content streaming platform (Amazon Prime / Netflix / Hotstar etc.). Please share a justification for your recommendation.

Q10) What's your take on this Asian Paints video and the choice of celebrities / influencers they have chosen to collaborate with in the video?

Q11) Have you ever had a bad experience shopping online? Describe what went wrong in short and explain how you dealt with the situation.

Q12) List 3 strengths and 3 weaknesses. Share any steps taken to overcome those weaknesses.